Pentafox Automates Competitive Fare Analysis and Pricing Decisions with the Pricing Portal Platform
See how Pentafox unified flight operations data to improve coordination and regulatory compliance.
Background & Story
Airline pricing teams traditionally relied on Excel spreadsheets to collect competitor fares, compare them with internal pricing, and manually calculate recommended fares. This process involved maintaining multiple files, applying complex formulas, and continuous manual updates. As a result, pricing decisions were slow, error-prone, and heavily dependent on manpower. The Pricing Portal was introduced to fully digitize and automate the pricing workflow. The platform centralizes competitor pricing, internal fare data, and business inputs into a single system and generates intelligent price recommendations—enabling faster, more accurate, and data-driven pricing decisions.
Technology Stack
Mission
Enable faster and more accurate pricing decisions
Replace manual, Excel-based analysis with automated pricing recommendations
Support data-driven pricing through a centralized recommendation engine
Goals
Eliminate dependency on Excel sheets and manual formula calculations
Improve pricing accuracy through consistent and rule-based recommendations
Accelerate pricing operations and decision-making
Optimize manpower by reducing manual pricing efforts
Challenges
Heavy reliance on manual Excel-based pricing workflows
Pricing inputs coming from multiple sources such as competitor fares, internal fares, events, and revenue targets
High risk of errors due to manual calculations and formulas
Frequent market changes requiring timely and responsive pricing updates
Solution & Strategy
The Pricing Portal introduced an automated and centralized pricing solution
Automated ingestion of competitor and internal fare data through scheduled jobs
Centralized pricing engine to handle all pricing logic in one place
Rule-based algorithms to generate recommended fares
Alerting and error-handling mechanisms for missing, delayed, or incorrect data
Unified dashboards for pricing visibility and decision support
Collaboration
The platform was developed in close collaboration with pricing analysts and business teams to ensure it reflected real-world pricing practices. Existing Excel-based workflows were carefully analyzed and translated into automated logic, while continuous feedback helped refine pricing rules, dashboards, and reports to align with actual business strategies and decision-making processes.
Impact & Results
Complete elimination of Excel-based pricing calculations
Faster and more reliable price recommendations
Significant reduction in manual effort and staffing dependency
Improved pricing accuracy and consistency
Centralized visibility of competitor and internal fare data
Stronger support for revenue management and pricing decisions
Conclusion
The Pricing Portal successfully transformed airline pricing operations from manual, spreadsheet-driven processes into a streamlined and automated system. By centralizing data, automating pricing logic, and delivering intelligent recommendations, the platform improved accuracy, speed, and confidence in pricing decisions—supporting more effective revenue management.
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